Greenbar Distillery
business partner
When Litty Mathew and Melkon Khosrovian founded Greenbar Distillery in 2004, they had no intention of championing sustainability. But eighteen years later, this organic spirits company has supported planting over one million trees through Sustainable Harvest International.
Those trees combined with a meticulous effort to reduce packaging waste and pollution, means that Greenbar is not only carbon neutral, but carbon negative.
Today, Greenbar Distillery is leading the way for sustainable business practices.
“We’ve always embraced the idea that modest efforts can lead to big change. It’s easy to feel discouraged and bogged down… but we’re here to say that with the small, positive changes we each make everyday leads to seeing our forest grow.”
It all started with one tree
After finding SHI on Charity Navigator in 2008, co-founders Litty and Melkon reached out to SHI’s Founder Florence Reed. They were drawn to SHI’s mission, one that addressed both environmental degradation and rural poverty.
In early conversations, Flo explained how reforestation through SHI’s programs helped keep people out of poverty and increase regional food security, all while restoring degraded land.
Interested in making a lasting difference?
So, Litty and Melkon committed to a simple plan: One tree planted for every bottle sold.
“It’s common in our cultures to plant a tree when a child is born,” noted co-founder Litty in an interview with Forbes Magazine. “We think of our bottles as our children.”
As the years passed and the bottles sold, one tree turned into one million.
